The SMA Staff

Andy Rowley, SMA Executive Director

Andy works part-time, usually three days each week.   Andy Rowley, SMA Executive Director

He heads up Strategy, Development, Finance, written communications and training at the SMA, and is editor of the magazine, Cueline. He has worked in stage and production and arts management since 1980.

Andy can be contacted at  for submissions and enquiries about SMA communications, finance and general management, and on policy matters.

He worked at many theatres  including Manchester Royal Exchange and Library Theatres, Orchard Theatre, Theatre Clwyd, Warwick Arts Centre, and in Chester, Birmingham, Exeter, Norwich and many other touring venues before becoming a television stage manager, AD and Line Producer in production at the BBC. He has since produced award winning drama series and films in the UK and around the world.

Andy joined Stage Management Association in 2012. He  is committed to supporting stage and production and events  management, and the value of the creative work that these disciplines contribute to UK Theatre and the British economy, working with SMA to make theatre and live events more inclusive and representative of the  communities we serve.  He meets many dozens of School, FE, and University tech theatre and stage management students annually, visiting their courses and at trade shows – representing and promoting SMA and backstage work.

Andy’s aim is to ensure that the Association supports all members in all aspects of their working lives, working to make SMA as inclusive and welcoming to all people interested in stage management and live events management as possible.  Our membership, advocacy and support should always be available, good value, helpful and relevant to all stage managers and  people interested in stage management in the UK.

Iris Jaouen, Membership and Office Coordinator

Iris joined SMA in September 2021. She runs the SMA office and supports members with all aspects of membership, day to day and training administration,  and also at trade shows and with SMA events, producing the SMA Freelist each month, and being the first point of contact for SMA office via

Iris looks forward to meeting SMA members at events, training and trade shows over the coming months

She can help members with their memberships, applications and Freelist, making the most of SMA membership for every member.

Luiza Braun, LB-Counts. Accounting and bookkeeping services

Luiza works with SMA on a contracted basis as required.

Luiza has ably supported SMA accounts and finances for a number of years, and continues to create and approve our accounts and provide management information on finances, as well as maintaining our books and assisting the ED and Board to ensure compliance with Companies House and other statutory financial and regulatory requirements.